The architecture of Planet Hollywood is characterized by a "Hollywood hip" theme that departs from the Art Deco style typically associated with Hollywood-themed venues. Instead, it features a modern and sleek aesthetic that incorporates a generous use of bold colors, neon, and reflective surfaces. This design creates a dynamic and high-energy atmosphere, meant to evoke the excitement and glamour of Hollywood. The Myrtle Beach, South Carolina location of Planet Hollywood opened in 1996, and its architecture was intended to appeal to a young and stylish demographic seeking an exciting and fashionable experience.